hello and welcome!

Hello! Glad to have you here!


My Name is Gracina Estrella aka “nanaykikay” on the world wide web. I am a Mom of two a wife and I practically wear a lot of hats by the day. I work from the comfort of our home here in sunny Cebu, Philippines. Welcome to my online space.


I am a Blogger turned Digital Marketing Specialist. I would like to call myself a “NANAY KIKAY” because as a mom we should all feel good about ourselves. As a freelance virtual assistant working from home, I want to guide you through the noisy and sometimes chaotic part of online marketing most especially blogging and digital marketing. Just a little disclaimer, I am not yet an expert but my years of blogging and working as a Virtual Assistant equipped me with the practical skills and knowledge I needed to help my client overseas.

I help them grow their business through a fun, creative way with a clear and fresh perspective to free up their time so they can focus on what they do best for their business.


Aside from blogging, I spend my time on the internet helping clients with the following:

✔ Social Media Marketing – growing your online presence, increase organic reach and engagement and convert those leads into profits

✔ Content Creation and Planning

✔ Ads Creation and Targeting

✔ Facebook Pages and Groups Report/ Analytics

✔ Content Scheduling / Curation

✔ Groups Interaction: online community building

✔ Graphics Creation and Article Writing / Copy Writing



I co-founded Spark Hive Media to help startups and small business owners to grow their brand, increase engagement, generate quality leads and convert those leads into profits.

I am passionate about Social Media Marketing and helping other moms discover their true potentials and help them earn money while working from home.

I teach others to ease their way into the complicated but rewarding world of freelancing. Learn more about my blog HERE and what I can do for your business HEREAre you interested in scaling up your business through social media marketing? Join my FREE FACEBOOK COMMUNITY.



Let us connect on social media accounts FACEBOOK, TWITTER and INSTAGRAM

For business inquiries and collaborations please send me an email over at gracina.estrella@gmail.com