More and more businesses nowadays are taking their presence online. With the advancement of technology and social media, there are ways where you can reach your target audience or ideal buyers through a transformation of your brand identity and presence by applying digital marketing strategies effectively. Businesses are immersed even more in investing their marketing efforts online and going digital.
You may ask yourself this question, how do I reach my target audience online? Will building my business presence online help me reach my marketing and sales targets?
Transforming your brand with digital marketing solutions is the first step in attaining this. For many small business owners and managers, digital marketing means creating a Facebook Page and sharing posts about their product/services or creating a website to showcase what they offer!
But first, What is Digital Marketing?
According to equinetacademy.com, Digital marketing is the marketing of products or services using digital technologies via the internet, social media, mobile phones, or any other digital medium.
It is also an umbrella term that encompasses different marketing strategies such as Social Media Marketing, Search Engine Optimization, and Email Marketing.
Compared to traditional marketing methods such as print, billboards, and TV, digital marketing is primarily data-driven. Many popular digital advertising platforms today provide access to campaign reports for comprehensive data analysis.
With the combined forces of both the internet and technology, Digital Marketers today are able to collect and analyze data of different customer behavior or user engagements, enabling them to facilitate more personalized content and advertisements toward clearly defined audiences for better engagement and results.
Social networks offer a lot of benefits that can directly affect the bottom line of your business. Building a robust social media presence can help you increase brand awareness, provide better customer service, generate new sales leads, easily get new followers, and boost your engagement rate
Now let’s dive into some of the popular ways you can promote and transform your brand presence online using these top digital marketing solutions:
SOCIAL MEDIA MARKETING
People use social media everyday and apparently according to statista.com, Social media usage is one of the most popular online activities. In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025.
It’s quite the go to for businesses nowadays to get in front of their customers and build a strong presence and connection with them. Businesses build a more personal and authentic relationship with potential and even their loyal customers. Social Media enables brands to target their ideal customers by making use of insights and demographics as well as delight their customers in a more engaging manner than ever before. One of the largest for example is Facebook, one way businesses do this is by making a Facebook Page where customers see updates, as well as leave reviews, etc.
SEO / CONTENT MARKETING
Of course, a brand’s credibility is strongly determined if the brand / business has a website where potential customers can view or take a look at. If you are a business looking to expand your reach, having a website is a good start. Here is where SEO and Content Marketing comes into play. You can effectively promote your products in an effective manner through Search Engine Keywords and through blogs. Content is crucial as well to mainly focus on what your service or product is all about and how you can provide value to your potential consumers or clients.
When you have a live website, the next solution you better put in place is building a strong email list. Email Marketing is old but let us not disregard the fact that it is still a very effective digital marketing strategy. One where we send emails to prospects and customers. Email marketing helps you increase your brand awareness by getting your email messages into the inboxes of potential new customers. This method requires strong and consistent communication with the subscribers, as customers will most likely feel more connected and also enjoy exclusive perks as avid customers building a strong brand presence as a result.
Influencers nowadays are the new celebrities of the online world. They have a huge and strong following on their social media pages may it be on Instagram or Youtube. According to AdWeek, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics. Most of these influencers often affect the purchasing power of their followers due to the trust and credibility they have built over time, hence their authority. Brands leverage this by working with trusted influencers in their niche. This is beneficial for both hence the strategy of collaboration between influencers with the brands they trust. In this way, your business is being promoted by someone who is an authority and it is a great way to get your business out there through word of mouth most especially online. Trust me, the word spreads fast!
These are only some of the many digital marketing efforts businesses use nowadays to transform how they operate and have gone digital. What do you think is the right digital marketing strategy solution you need for your brand right now?