Here’s a 31-Day Client-Attracting Social Media Plan that can help you increase engagement, attract clients, and build a strong online presence. Each day’s task is focused on a mix of engagement, value creation, and showcasing your expertise, tailored to your audience’s needs.
Week 1: Introduce and Build Awareness
Day 1: Share your story. Post about who you are, why you started your business, and what motivates you.
Day 2: Define your brand. Share what makes your business unique and how it helps your clients.
Day 3: Behind the scenes. Show a process or a look into your workday or creative space.
Day 4: Highlight a product or service. Explain how it can solve your audience’s pain points.
Day 5: Client testimonial. Share a review or success story from a happy customer.
Day 6: Educational post. Provide tips or a how-to related to your niche (e.g., DIY craft ideas, self-care routines).
Day 7: Share a fun fact about yourself or your business. Keep it light and relatable.
Week 2: Educate and Engage
Day 8: Poll or question. Ask your audience about their preferences or opinions.
Day 9: Post an FAQ. Answer common questions about your products/services.
Day 10: Content showcase. Share a short video or carousel of your latest projects or products.
Day 11: Share a blog post. Highlight valuable content you’ve written (e.g., how-tos, product reviews).
Day 12: Social proof. Share more testimonials or user-generated content.
Day 13: Introduce an upcoming offer or promotion.
Day 14: Personal post. Share what you love about your business and how it impacts your life.
Week 3: Build Trust and Community
Day 15: Share a milestone. Celebrate your business achievements or important moments.
Day 16: Host a live Q&A or tutorial. Engage your audience directly with a topic relevant to them.
Day 17: Client success story. Highlight how your business has positively impacted someone’s life or work.
Day 18: Offer a free resource or download. This could be a checklist, ebook, or template.
Day 19: Feature a behind-the-scenes blooper or funny moment. Show your human side.
Day 20: User-generated content. Share a customer’s photo or video using your product/service.
Day 21: Conduct a giveaway. Encourage your audience to tag friends, comment, and follow your account.
Week 4: Call to Action and Showcase Results
Day 22: Share an industry insight. Post about a trend or tip relevant to your field (e.g., latest in DIY, crafting, wellness).
Day 23: Promote your lead magnet. Drive traffic to your website with a free resource or guide.
Day 24: Before and after. Share a transformation story (e.g., a craft project or a client’s experience).
Day 25: Share your daily routine or self-care tips as a business owner to connect on a personal level.
Day 26: Offer limited-time discounts or promotions.
Day 27: Post a client testimonial video or photo.
Day 28: Share a case study. Provide a detailed story of how you solved a problem for a client.
Day 29: Call to action. Invite your audience to book a call, join your mailing list, or purchase a product.
Day 30: Share a recap. Post highlights from your most successful content or client success stories from the past month.
Day 31: Gratitude post. Thank your clients and followers for their support and engagement. Offer a glimpse into upcoming plans.
Bonus Tips for Each Day:
- Use strong visuals, including images, videos, and graphics to catch attention.
- Add a call-to-action (CTA) to most posts, encouraging your audience to engage, comment, or click on a link.
- Use relevant hashtags to increase your content’s visibility.
- Engage in conversations. Respond to comments and interact with your audience daily.