Building a business from home, especially as a mom juggling family life, can feel like a massive undertaking. But what if I told you that the secret to standing out and getting ahead lies in becoming the go-to expert in your niche? Whether you’re into DIY crafts, wellness, or any kind of creative business, positioning yourself as an authority will open up so many doors for you—think more visibility, more trust, and yes, more sales!
So, how do you go from being “just another business” to being the business people look to for advice? It’s not as complicated as it sounds. Let’s dive into the steps you can take to start being seen as the expert in your niche.
1. Know Your Niche Inside and Out
Before you can be seen as an expert, you need to feel like one. That means really knowing your niche. Whether you’re running a craft business, selling handmade products, or offering wellness advice, dive deep into your area of expertise. Stay up to date with trends, follow thought leaders in your space, and always be learning. This doesn’t mean you have to be perfect or know everything—but the more knowledge you have, the more confident you’ll feel sharing your insights with others.
Tip: Set aside time each week to read articles, watch videos, or take courses related to your niche. For example, if you’re in DIY crafts, keep tabs on what’s trending in the crafting community and try new techniques to stay sharp.
2. Share Your Knowledge Generously
Once you’ve built a strong knowledge base, don’t keep it to yourself. The more you share valuable insights with your audience, the more they’ll see you as an expert. Start by creating helpful content like blog posts, social media updates, or even videos. The key is to be consistent. Show up for your audience regularly, and don’t be afraid to give away some of your best tips and tricks.
For example, if you’re into crocheting, write blog posts on beginner crochet patterns, or share tips on how to pick the best yarn for different projects. The more you share, the more people will trust you as a go-to source for that kind of information.
Tip: If writing long blog posts isn’t your thing, start small. Try sharing short tips on Instagram or creating quick how-to videos on TikTok. Consistency matters more than length.
3. Engage With Your Audience
Being seen as an expert isn’t just about what you say; it’s also about how you connect with your audience. Engage with your followers on social media, reply to comments, and ask them questions. When your audience feels like they’re part of your journey, they’re more likely to see you as a trusted authority.
For instance, if you’re running a wellness brand, ask your followers what topics they’d like to see covered or what challenges they face. Engaging in this way not only builds trust but also helps you understand your audience better so you can serve them with content they actually want.
Tip: Run polls or Q&A sessions on Instagram Stories or Facebook to create more interaction with your followers. It’s a fun way to engage and show your expertise by answering their questions.
4. Be Visible on Multiple Platforms
The more places people see you, the more credible you’ll appear. Being active on multiple platforms will help spread your message further and allow you to reach new audiences. You don’t have to be on every social media channel out there, but it helps to pick a couple that your audience frequents. Whether it’s Instagram, Pinterest, TikTok, or a combination of platforms, focus on the ones where your potential customers hang out.
If you run a creative business, for instance, Pinterest is an excellent platform to showcase DIY projects, tutorials, and product ideas. And don’t forget about YouTube! If you enjoy talking on camera, video tutorials are a powerful way to show off your skills.
Tip: Repurpose your content across different platforms. A blog post can turn into an Instagram carousel, a quick video for TikTok, or even a Pinterest pin. This way, you get more mileage out of each piece of content.
5. Collaborate With Others in Your Niche
One of the fastest ways to build credibility is by collaborating with others who are already established. Look for influencers, bloggers, or brands in your niche that share your audience, and find ways to collaborate. This could be through guest blogging, social media takeovers, or joint giveaways.
Collaborating with other experts can give you credibility by association, and it’s a great way to cross-promote to new audiences. For example, if you run a DIY craft business, you might collaborate with a popular craft supplies company or another DIY mompreneur for a giveaway or live event.
Tip: Start small by reaching out to a few like-minded creators or brands. Offer value and focus on how you can both benefit from the collaboration.
6. Offer Free Resources or Workshops
One of the best ways to position yourself as an expert is by teaching others. Offering free resources like ebooks, guides, or even hosting a free workshop can showcase your expertise in action. It gives potential customers a taste of what you know, and they’re more likely to buy from you down the line if they’ve already learned from you for free.
For instance, if you’re in the wellness space, offer a free guide on “10 Self-Care Rituals for Busy Moms” or host a mini-workshop on making homemade wellness products. If crafting is your niche, a free crochet pattern or step-by-step DIY guide can be just as effective.
Tip: Build a simple email list in exchange for your free resource. This way, you not only showcase your expertise but also build an audience you can nurture over time.
7. Show Social Proof and Testimonials
If you’ve helped other people with your expertise, let the world know! Social proof, such as testimonials, case studies, or even customer reviews, can go a long way in building your authority. When people see that others trust your knowledge or have achieved results because of your help, they’re more likely to trust you too.
For example, if you’ve sold handmade products to happy customers, ask for a quick review or photo testimonial that you can share on your website and social media.
Tip: If you’re just starting out and don’t have many testimonials yet, offer a free service or product to a few people in exchange for feedback. This will help you build up social proof quickly.
8. Stay Consistent
Becoming the go-to expert in your niche isn’t something that happens overnight. It takes time, consistency, and dedication. The most important thing is to keep showing up, keep sharing your knowledge, and keep engaging with your audience. The more you do, the more trust you’ll build—and eventually, you’ll be seen as the expert you are.
Consistency also applies to your branding. Make sure your messaging, visuals, and tone of voice are consistent across all platforms. This helps to solidify your brand as a reliable and professional resource.
9. Keep Learning and Growing
Even when you’re established as an expert, never stop learning. The world of business, especially in creative niches, is always evolving. Staying curious and constantly improving will not only keep your audience engaged but also help you stay ahead of the competition.
Take courses, attend workshops, and always seek out new ideas that you can bring to your business. Your growth will inspire your audience and show them that you’re always on top of your game.
In Conclusion
Becoming the expert in your niche as a mompreneur takes time and dedication, but it’s completely doable. By knowing your stuff, sharing your knowledge, engaging with your audience, and staying consistent, you’ll be able to build trust and authority in your space. Remember, it’s not about being perfect; it’s about showing up, providing value, and staying committed to your passion.
