If you’re a mompreneur or a creative business owner, chances are you’ve thought about offering services alongside your products. Whether you’re a crafter, a wellness coach, a digital creator, or something in between, knowing how to package and price your services is key to attracting clients and growing your business.
But where do you start? How do you make your services appealing, and how do you figure out the right price? Let’s dive into some practical tips that will help you confidently package and price your services for success.
1. Understand What Your Audience Needs
Before you package your services, you need to understand what your ideal customer really needs. What problems do they face, and how can you help solve them? The more clearly you understand your audience’s pain points, the easier it will be to create service packages that speak directly to them.
For example, if you’re a wellness coach, your audience might struggle with stress management or finding time for self-care. If you run a creative business, your audience may need guidance on launching their own craft businesses or improving their DIY skills.
Tip: Do some research by engaging with your audience through social media polls, Q&A sessions, or even a quick survey to find out what services they’d find most helpful.
2. Define Your Core Services
Once you’ve identified your audience’s needs, it’s time to define your core services. These are the primary things you’ll offer to help your clients achieve their goals. Keep in mind that less is more—don’t overwhelm potential clients with too many options. Start with two or three core services that align with your expertise and are easy for your audience to understand.
For example, if you’re a craft business owner, your core services might include:
- One-on-One Craft Coaching: Help clients improve their skills or start their own DIY businesses.
- DIY Workshop Hosting: Organize virtual or in-person craft workshops for groups.
- Custom-Made Crafts: Offer bespoke crafting services for special events or home decor.
If you’re a wellness coach, your core services could look something like:
- Personalized Wellness Plans: Custom health and self-care strategies for busy moms.
- 1:1 Coaching Sessions: Ongoing support through tailored coaching programs.
- Group Coaching Programs: A more affordable option for people who want guidance in a group setting.
Tip: Make sure your core services solve specific problems. People are more likely to pay for services that directly address their pain points.
3. Create Packages That Add Value
Packaging your services is a great way to give your clients options while maximizing the value you offer. Service packages typically bundle together several elements of what you offer at different price points. The idea is to offer different levels of service to fit various client needs and budgets.
For example, let’s say you’re a wellness coach:
- Basic Package: One 60-minute session, plus a personalized wellness plan.
- Premium Package: Three 60-minute sessions, a personalized wellness plan, plus ongoing email support.
- VIP Package: Six sessions, a wellness plan, email support, and access to exclusive resources like e-books or online courses.
Or, if you’re offering crafting services, your packages could look like this:
- Starter Package: A beginner’s guide to crafting with one personalized coaching session.
- Growth Package: Two coaching sessions plus access to an exclusive DIY tutorial.
- Pro Package: Four coaching sessions, a custom tutorial, and a 30-minute follow-up session.
When creating packages, always make sure each level provides more value than the one before it. This gives clients a reason to upgrade and invest more in your services.
Tip: Include limited-time bonuses or exclusive access to make higher-tier packages more attractive.
4. Set Your Pricing
Pricing your services can be one of the trickiest parts of running a business. You want to charge enough to reflect the value you bring, but not so much that potential clients are scared away. Here are a few strategies to help you figure out the right price:
a) Consider Your Costs
Start by factoring in the costs associated with providing your services. This includes your time, any materials or tools you need, and any overhead expenses (like software, internet, or advertising). Make sure your prices cover these costs while leaving room for profit.
b) Know Your Worth
You’re offering more than just a service—you’re giving your clients expertise, time, and value. Don’t undervalue yourself. Consider your experience, the results you deliver, and what your competitors are charging. Pricing yourself too low can send the message that your services aren’t valuable, while pricing too high might make people hesitate. Aim for a sweet spot where you’re being compensated fairly and your clients feel like they’re getting value.
c) Check the Market
Do some research to see what others in your niche are charging. This doesn’t mean you should match their prices exactly, but it gives you an idea of what’s reasonable for your industry. Remember that your unique experience and the specific value you offer will influence whether you price higher or lower than others.
d) Offer Tiered Pricing
Having a range of prices can help cater to different budgets. A good way to do this is by offering basic, mid-tier, and premium packages. This lets clients choose the level of service they’re comfortable with, without feeling overwhelmed by a single high price.
Tip: Don’t be afraid to charge for the value you bring. If you know your services make a big impact, your prices should reflect that.
5. Add Value Without Discounting
While it can be tempting to offer discounts to attract clients, over-discounting can hurt your business. Instead of cutting your prices, focus on adding value. For example, offer a free consultation, an extra resource, or access to a special guide when clients purchase your mid-tier or premium package.
Adding value makes clients feel like they’re getting more for their money without devaluing your services. If you do want to offer promotions, limit them to special occasions or for a specific time frame so that they don’t lose their impact.
Tip: Use phrases like “limited-time bonus” or “exclusive access” to make your added value feel even more special.
6. Test and Refine Your Pricing
It’s okay if you don’t get your pricing perfect right out of the gate. Test your pricing and see how clients respond. If you’re consistently booked, you might be able to raise your rates. If you’re having trouble attracting clients, it might be worth reviewing whether your services are being marketed clearly or if there’s a disconnect between what you offer and your audience’s expectations.
Tip: Review your pricing every six months or so to ensure it’s still working for both you and your clients.
7. Be Clear About What’s Included
When it comes to packaging and pricing your services, clarity is key. Potential clients need to know exactly what they’re getting when they book you. Spell out what’s included in each package, how much time it will take, and any additional benefits they’ll receive. Being upfront about what’s included (and what’s not) helps avoid confusion and sets clear expectations.
For example, if you’re offering a premium wellness coaching package, be specific about how many sessions are included, how long each session lasts, and what ongoing support (if any) clients will receive.
Tip: Create a clear service menu on your website that outlines each package and price to help potential clients make informed decisions.
8. Upsell With Additional Services
Once you have your core packages in place, consider offering add-ons or upsells. These are additional services that complement your main offerings and provide even more value. For example:
- If you offer one-on-one coaching, you might upsell a personalized e-book or a follow-up session.
- If you run a crafting business, you could offer an upsell of a curated craft kit alongside your coaching packages.
Upsells not only increase your revenue but also give clients a more personalized experience.
Packaging and pricing your services as a mompreneur or creative business owner is all about creating options that align with your audience’s needs and offering value at every price point. By understanding what your clients are looking for, creating service packages that solve their problems, and pricing your services confidently, you can build a profitable and sustainable business from home.
So, go ahead and take these tips to start packaging and pricing your services in a way that works for you—and watch your business grow!
