Hiring an influencer can increase a brand’s impact in several ways:
Influencers have a large and engaged following on social media platforms like Instagram, YouTube, and TikTok. By partnering with an influencer, a brand can tap into its followers and reach a wider audience that may not have been aware of the brand otherwise.
Influencers are known for their authenticity and their ability to connect with their followers on a personal level. When an influencer promotes a product or service, it comes across as a recommendation from a trusted friend rather than a traditional ad. This can help increase the credibility and authenticity of the brand.
Influencers are often experts in a particular niche and have a targeted audience that is interested in that niche. By partnering with an influencer in a specific niche, a brand can reach a highly targeted audience that is more likely to be interested in its products or services.
Working with an influencer can be cost-effective compared to traditional advertising methods. Instead of paying for expensive ad space or commercials, a brand can work with an influencer to create sponsored content that reaches a similar audience at a lower cost.
Influencers have a highly engaged following that actively interacts with their content. By partnering with an influencer, a brand can increase its engagement on social media and create a community around its products or services.
Engagement Rate is a number expressed as a percentage that shows how much engagement a content received. It is usually calculated as the sum of likes, comments (and any other social activity such as shares) and divided by the number of followers. For TikTok, you have to divide by views instead of followers.
The higher is the Engagement Rate, the better is the engagement generated by a certain influencer on specific content. It is a crucial number to look at when selecting an influencer on TikTok. https://theinfluencermarketingfactory.com/how-to-calculate-tiktok-engagement-rate/
Overall, hiring an influencer can help increase a brand’s impact by reaching a wider audience, providing authenticity and credibility, targeting a specific audience, being cost-effective, and increasing engagement on social media.