Choosing the Yarn

The Stitches and Technique

Crocheting for Abigail reminded me why I love crafting so much. Every stitch was a little love letter to her. I thought about her running around the park, laughing with her friends, and feeling the soft yarn against her skin. Creating something by hand for someone you care about adds a layer of meaning that no store-bought item can match.

Seeing Abigail in Her Dress

Crocheting for your child is more than a craft—it’s a way to pour your love into something tangible. Each stitch holds thought, care, and attention. Projects like Abigail’s dress and hat aren’t just cute outfits; they are expressions of a mother’s heart.

If you love crocheting and have started selling your creations, one question you should ask yourself is: Am I leveraging social media to grow my business? In today’s digital world, social media isn’t just for scrolling—it’s a powerful tool to showcase your work, connect with customers, and even generate consistent income.

Why Social Media Matters for Crochet Moms

1. Reach More People

   No matter how beautiful your crochet items are, they won’t sell if no one sees them. Platforms like Instagram, Facebook, TikTok, and Pinterest allow you to reach potential customers locally and globally.

2. Show Your Process

   People love seeing behind-the-scenes. Share photos or videos of your hooks at work, your creative process, or your finished products. This builds trust and lets customers feel connected to your craft.

3. Build Your Brand

   Social media allows you to showcase your style, personality, and values. Are your products cozy and homey? Colorful and trendy? Faith-inspired? Let your audience know what makes your crochet business unique.

4. Engage and Grow a Community

   The beauty of social media is connection. You can join crochet groups, engage with followers, answer questions, and share tips. Over time, your audience grows into loyal customers.

5. Affordable Marketing

   Unlike traditional ads, social media is low-cost, and you can start small. Posting consistently, using hashtags, and collaborating with other makers can generate sales without breaking the bank.

Tips for Crochet Moms Using Social Media

• Post Regularly: Even 3–4 times a week can make a difference.

• Show Variety: Share finished products, works-in-progress, and tutorials.

• Use Stories & Reels: Short videos capture attention and increase visibility.

• Engage with Your Audience: Respond to comments and messages—it builds trust.

• Collaborate: Team up with other handmade sellers or mompreneurs for giveaways or features.

 Crochet has come a long way from being just a cozy hobby. Today, it’s taking center stage in fashion editorials, lifestyle shoots, and even beauty campaigns. With its mix of vintage charm and modern flair, crochet adds warmth, texture, and artistry to every frame. For moms like us who love both creativity and self-expression, crochet isn’t just something we wear—it’s something we can style, showcase, and even sell.

 Why Crochet is Trending in Lifestyle & Beauty Photography

1. Texture That Pops on Camera
   Crochet pieces instantly add depth to photos. The stitches, patterns, and colors bring visual interest, making even a simple photoshoot look elevated.

2. Versatility for Any Theme
   Whether it’s a sunlit beach shoot, a cozy home session, or a glam beauty editorial, crochet blends in beautifully. You can style crochet bags, tops, or accessories to match the mood.

3. Aesthetic & Sustainable
   Crochet aligns with the growing trend of slow fashion and handmade crafts. People love showing off unique, handcrafted pieces that tell a story.

4. Perfect for Moms & Creators
   For mompreneurs like us, crochet isn’t just art—it’s content. Featuring crochet in your flatlays, beauty shots, or lifestyle posts makes your feed stand out.

Sample Ideas for Crochet-Inspired Photoshoots

Here are some shots you can try (or suggest to others if you’re doing collabs)

1. Flatlay Beauty + Crochet

• A crochet washcloth or spa headband next to your skincare bottles.

• Neutral background with dried flowers or candles.

2. Mom & Daughter Matching

• A sweet candid of you and your little one wearing matching crochet hair accessories.

• Natural lighting, maybe at a park or cozy corner of your home.

3. Fashion Lifestyle Outfit

• Model a crochet bag or crop top with everyday mom style (denim + white tee + crochet tote).

• Great for Instagram OOTDs and Pinterest pins.

4. Beauty Portrait with Crochet Accents

• Close-up shot of your face with soft glam makeup, wearing crochet earrings or a crochet headband.

• Can be styled indoors with natural light or outdoors with flowers.

5. Product Photography with Crochet Touch

• Place beauty products inside crochet baskets or pouches.

• Works well for flatlays or carousel posts promoting both crochet & self-care.

Crochet isn’t just a trend—it’s becoming a signature aesthetic in beauty and lifestyle photography. For moms who are also creators, this is the perfect way to merge passion projects with content creation. Whether you’re styling your skincare, doing a lifestyle shoot, or taking mommy-and-me portraits, crochet adds a unique, handmade charm that stands out.

 So the next time you plan your content shoot, grab your yarn creations—because crochet deserves the spotlight.

 Crochet isn’t just relaxing—it’s powerful. What starts as a calming hobby with yarn and a hook can actually turn into a fulfilling small business that helps you earn extra income while doing something you love. As a mom of three and a mompreneur here in Cebu, I’ve learned that turning a passion into profit is possible with the right mindset, tools, and strategy.

If you’ve been wondering how to turn your crochet hobby into a small business, here’s a step-by-step guide to help you get started.

 1. Find Your Crochet Niche

Not every crochet project sells the same way. Some niches are trending and in demand:

• Fashion items: crochet bags, crop tops, hats, and accessories.

• Home décor: coasters, baskets, pillow covers, wall hangings.

• Kids & baby items: booties, blankets, toys, headbands.

• Lifestyle crafts: scrunchies, pouches, spa headbands.

👉 Tip: Choose something that you enjoy making AND people are already buying. Check Pinterest, TikTok, and Shopee for ideas.

 2. Create Quality & Unique Designs

Handmade items stand out because they’re personal. To succeed, make your crochet pieces:

• Well-made – focus on neat stitches and durable yarn.

• Aesthetic – modern color palettes (neutral, pastel, boho).

• Unique – add your own touch (buttons, linings, tags).

Customers love when your work feels special and not just “mass-produced.”

 3. Set Up Your Small Shop

Here are simple ways to start selling:

• Facebook & Instagram – showcase your creations through lifestyle shots.

• Shopee/Lazada/TikTok Shop – easy platforms for Filipino moms to sell online.

• Etsy – great if you want international buyers.

• Local bazaars & craft fairs – perfect for building connections.

 Bonus: Start with pre-orders to avoid stocking too much.

 4. Price Your Crochet Creations Properly

One of the hardest parts is pricing. Remember: Your time, skill, and creativity have value.
A simple formula:

Materials + (Hours worked × hourly rate) + Profit margin = Price  

Example: If yarn costs ₱150, you worked 3 hours at ₱100/hour = ₱450 + ₱150 profit = ₱600.

 5. Market Your Crochet Business

Don’t just sell—tell your story. People buy handmade because they connect with the maker. Share:

• Your process (behind-the-scenes videos).

• Styling tips (how to wear or use your crochet).

• Mompreneur life (balancing crochet + kids + business).

• Customer feedback & testimonials.

 Use hashtags like #CrochetPhilippines #HandmadeWithLove #MompreneurCebu to reach your audience.

 6. Stay Consistent & Keep Learning

Like any business, it takes time to grow. Stay motivated by:

• Setting weekly goals (e.g., finish 3 products).

• Learning new stitches or trending projects.

• Connecting with fellow crocheters online.

Every small win counts—whether it’s your first sale or a customer message saying they love your work.

Turning your crochet hobby into a small business is possible—and you don’t need to be an expert to start. All you need is passion, consistency, and a willingness to share your creations with the world.

As moms, crochet is more than just yarn—it’s self-care, creativity, and now, an opportunity for income. So go ahead, start small, and stitch your way into business success.

Instagram has transformed into one of the most powerful platforms for storytelling, influence, and entrepreneurship. For moms, it’s not just an app — it’s a digital space where we connect, inspire, and even create opportunities while balancing family life.

If you’ve ever dreamed of becoming an Instagram influencer or simply want to learn from other moms who have built communities online, this guide is for you.

Why Instagram Works for Moms

Instagram continues to grow as a hub for content creators — and moms are among the fastest-rising voices on the platform. Here’s why:

• Visual storytelling. From baby milestones to self-care routines, moms can capture and share moments that resonate with other moms.

• Community-building. Instagram allows mothers to find support, encouragement, and tips from women across the world.

• Business opportunities. Influencer marketing in the Philippines and Asia is booming. Brands are actively looking for relatable mom creators to promote their products.

• Creative expression. Moms use Instagram to share everything from beauty routines to faith reflections, crafts, and family hacks.

Types of Mom Influencers on Instagram

Not all mom influencers look the same. In fact, different niches thrive on Instagram — and choosing yours helps you stand out.

1. Lifestyle Moms — Share everyday motherhood stories, from cooking to toddler tantrums.

2. Mompreneurs — Highlight their small business journey, such as selling handmade crafts, perfumes, or wellness products.

3. Beauty & Wellness Moms — Focus on skincare, makeup, and simple self-care routines for busy mothers.

4. Faith & Family Moms — Encourage other women through Bible-based reflections, prayers, and parenting wisdom.

5. DIY & Creative Moms — Share crochet projects, crafts, recipes, or creative bonding activities with kids.

How Moms Can Grow as Instagram Influencers

1. Define Your Niche

The best mom influencers are known for something. Instead of posting everything at once, identify your main focus — whether it’s motherhood hacks, self-care for moms, or your creative business journey.

2. Show Authenticity

Perfection is overrated. Moms on Instagram don’t just want glossy feeds; they want real stories. Share the messy kitchen, the toddler meltdowns, and the little victories. Authenticity builds trust.

3. Use Reels Strategically

Reels are Instagram’s growth engine in 2025. Quick, relatable clips like “Day in the Life of a Mom,” “3 Easy School Snacks,” or “Mompreneur Work Setup” perform especially well.

4. Engage with Your Audience

Don’t just post and disappear. Reply to DMs, respond to comments, and ask engaging questions in your captions. Engagement builds community, and community is what brands value most.

5. Collaborate with Other Moms

Instagram thrives on connection. Collaborations, shoutouts, or co-created Reels with other mom influencers can help you tap into new audiences.

Ways Moms Can Earn as Instagram Influencers

Becoming an influencer doesn’t just mean likes and followers — it can also lead to real income. Here are some monetization strategies for moms:

• Sponsored Posts. Partner with brands in family, food, beauty, and lifestyle niches.

• Affiliate Marketing. Share links to Shopee, Lazada, or Amazon finds that moms already use.

• Digital Products. Sell printables, checklists, or eBooks (e.g., “Budget Self-Care for Moms” or “Mompreneur Startup Guide”).

• Promoting Your Own Business. If you sell handmade crafts, perfumes, or wellness products, Instagram is a natural storefront.

• UGC (User-Generated Content). Even with a small following, you can create content for brands who need relatable mom lifestyle videos.

Inspiring Mom Influencers in the Philippines & Asia

Here are a few moms who are doing amazing work on Instagram:

• Cat Arambulo-Antonio (@catarambulo) — Lifestyle, fashion, and motherhood content with a glamorous touch.

• Andi Eigenmann (@andieigengirl) — Celebrated for her authentic motherhood and island living lifestyle.

• Mommy Practicality (@mommypracticality) — Shares parenting hacks, practical tips, and budget-friendly finds.

• NanayKikay Blog (@nanaykikayblog) - Shares about being a mompreneur and also content on mom influencing and having a business from  home.

• Regional Voices. Moms in Asia like Singapore’s @ching.my and Malaysia’s @audfah are also inspiring creators with relatable parenting journeys.

Quick Instagram Tips for Mom Content Creators

• Post consistently — aim for 3–4 times per week (mix Reels, Carousels, and Stories).

• Use relevant hashtags like #MomLifePH #MomInfluencer #MompreneurAsia.

• Batch-create content during weekends or nap times to avoid burnout.

• Track insights weekly to learn which posts your audience loves most.

• Mix evergreen posts (tips and hacks) with personal stories for balance.

Want to Become a Successful Instagram Influencer as a Mom?

If you’re serious about growing your influence while raising a family, I’ve created a resource just for you: The Instagram Influencer Guide for Moms.

Inside, you’ll learn:

• How to build your brand as a mom creator

• Content strategies that actually grow your audience

• Ways to attract collaborations with brands

• Tips to balance content creation with motherhood

Download your copy of the Instagram Influencer Guide here and start your journey today.

Instagram is more than just a platform — it’s a stage where moms can share stories, inspire communities, and even build businesses. Whether you’re a new mom hoping to grow or an experienced creator ready to monetize, the key is consistency, authenticity, and connection.

Remember, you don’t need to be perfect to be influential. You just need to be real. Other moms will find comfort, encouragement, and inspiration in your story.

From perfume lines created at the kitchen table, to crochet shops on Shopee, to digital wellness communities for other moms — these mompreneurs prove that raising kids and building a business can go hand in hand.

This blog post highlights inspiring stories, practical strategies, and a step-by-step blueprint you can follow if you’re a mom ready to start your own brand while raising little ones.

 Why Moms Make Great Founders

• Problem-solvers by nature. Moms notice everyday challenges and create products that genuinely help.

• Natural community builders. Moms know how to connect — whether with other parents, family, or their barangay.

• Resourceful and resilient. Juggling feeding schedules, household duties, and family budgets makes moms experts in creativity under pressure.

 Real-Life Mini Case Studies

• The Perfume Pocket Brand. A Cebu mom blended scents during her baby’s naps. She started selling 10ml travel-size perfumes via Instagram and grew through word-of-mouth in mom groups.

• The Kawaii Gift Shop. A mom crocheted toys while breastfeeding and listed them on Shopee. She attracted loyal buyers by offering custom gift sets for baby showers and birthdays.

• The Healthy Meal Plan Mom. After her postpartum journey with gestational diabetes, a mom created diabetic-friendly meal prep kits. She turned recipes into a digital eBook and used TikTok videos to market it.

What do they all have in common? They started small, worked around family time, and grew with consistency.

 The 6-Step Blueprint for Moms to Build a Brand

1. Validate a Tiny Idea (72 hours). Test demand with a quick social media post or Shopee listing.

2. Set Up a Simple Presence. Start with an Instagram business account or a one-page landing page.

3. Create a Small Batch. Focus on quality and learn from customer feedback.

4. Soft Launch. Post 3–5 times on social media and ask for pre-orders.

5. Automate & Delegate. Use Shopee’s shipping system, automate chat responses, or hire part-time help.

6. Scale Intentionally. Expand to Lazada, bazaars, or partnerships with local stores.

 Time-Management Hacks That Work

• Nap-time Power Hours. Work on your hardest tasks during your baby’s longest nap.

• Batching. Dedicate days for content, packing, and deliveries.

• Micro Sprints. Do 5–15 minute tasks during quick breaks.

• The Two-Minute Rule. Reply instantly to small customer queries.

 Platforms That Work Best in PH & Asia

• Shopee/Lazada. Logistics and COD-friendly.

• Facebook Marketplace & Groups. Free visibility in your area.

• Instagram Reels/TikTok. Viral storytelling for moms.

• Messenger/Viber. Easy order communication.

• Your Own Website (Later). For brand identity and repeat buyers.

 Weekly Content Plan Example

• Monday: Reel — “Packing orders while baby naps.”

• Wednesday: Carousel — “3 Benefits of Pocket Perfumes.”

• Friday: TikTok — Quick before/after demo.

• Sunday: Long story post — “Why I started my brand.”

 Simple Finance Formula

• Materials + Labor + Shipping + 20–30% Profit.

• Keep receipts and update a weekly cost spreadsheet.

• Reinvest small profits into marketing or improved packaging.

 Common Fears (Answered!)

• “I don’t have time.” Start with 1 product, 1 platform.

• “I’m not techy.” Facebook + Shopee is enough at the start.

• “What if I fail?” Failure = feedback. Adjust and try again.

 Printable Mini Checklist

•  Validate product idea

•  Create IG/FB business page

•  Make 10-unit batch

•  Shoot 5 photos + 3 short videos

•  List on Shopee or FB Marketplace

•  Announce soft launch in mom groups

•  Track orders in spreadsheet

•  Batch content weekly

•  Outsource 1 task after first month

Building a brand as a mom is not about speed — it’s about consistency. You don’t need to wait for the “perfect time.” Start where you are, with what you have, and let your babies grow up watching you chase your dreams.

FREEBIES

Social Media Caption Pack (10 Captions + 10 Short Scripts)

Captions

1. “Nap time hustle  Moms can build brands too — one small step at a time.”

2. “Dear mama, your dreams didn’t end when you had kids. They just got bigger. ”

3. “From baby bottles to business goals — mompreneurs, this is your season.”

4. “Small batches, big dreams. Start with what you can do today.”

5. “Shopee + TikTok + Mom life = unstoppable combo.”

6. “Raising babies & building brands? Yes, it’s possible. ”

7. “Every ₱300 sale matters — celebrate the small wins.”

8. “Start small. Stay consistent. Scale later.”

9. “Mom life isn’t a limitation, it’s a launching pad.”

10. “Moms who build brands aren’t superheroes — they’re consistent dreamers.”

Short Scripts (Reels/TikTok Ideas)

1. Show baby sleeping → cut to you packing orders → text: “Nap time hustle.”

2. Show cluttered desk → cut to organized packages → caption: “From chaos to consistency.”

3. Clip of baby toy + product → “Building for them and because of them.”

4. Quick before/after: raw materials → finished product.

5. Mini vlog: a day in the life of a mompreneur.

6. POV: Answering customer DMs while cooking.

7. Throwback to first order → now bigger batch.

8. Text overlay: “I thought I couldn’t. Then I sold my first 5 items.”

9. Packing orders with baby carrier on.

10. Handwritten thank-you notes → “Grateful for every customer.”

PRINTABLE CHECKLIST

 

Starting a business as a mompreneur isn’t always about diving headfirst into a huge online store or managing dozens of products. Sometimes, the best way to begin is with digital products—printables, eBooks, templates, guides, or even simple designs you can sell over and over again without worrying about shipping or inventory. And if you’re based in the Philippines, Raket.PH is the perfect platform to start.

1. Easy Entry Point for Beginners

Unlike global marketplaces that can feel overwhelming, Raket.PH is localized and beginner-friendly. You don’t need complicated website setups or large upfront costs. For moms who are balancing childcare, household chores, and side hustles, this simplicity is a big plus.

2. Community of Freelancers and Entrepreneurs

Raket.PH isn’t just a marketplace—it’s a community of Filipino hustlers. This means you’ll find not only potential buyers but also other freelancers and entrepreneurs who can inspire you, collaborate with you, or even become your clients.

3. Low-Cost, High-Return Digital Products

Digital products are cost-effective to create. Whether it’s a meal planner, crochet pattern, business template, or self-care journal, you create it once and sell it multiple times. On Raket.PH, these can be marketed to fellow moms, students, and professionals looking for affordable, ready-made solutions.

4. Exposure Without Needing a Big Following

For many mompreneurs, one challenge is not having a large social media following. Raket.PH helps by putting your products in front of people already browsing for digital and freelance services. You don’t need to spend all day marketing—your digital products can be discovered through the platform itself.

5. Builds Your Confidence as a Digital Seller

Selling on Raket.PH can be your stepping stone. Once you’ve made your first few sales, you gain the confidence and experience to scale—whether that means creating a full Shopify store, expanding to Etsy, or building your own website.

6. Perfect for Busy Moms

Because products are digital, there’s no shipping, no packing, no extra logistics. You can handle everything from your laptop or even your phone, during nap times or after the kids are asleep. That flexibility is why Raket.PH is such a good match for mompreneurs.

Final Takeaway: If you’re a mom looking to dip your toes into entrepreneurship without the overwhelm, Raket.PH is an excellent place to start selling digital products. It’s local, simple, and perfect for testing your ideas while earning extra income from home.

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